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Business cases are critical pieces of project documentation that outline a business problem and provide options to solve it.

Business case how to. A business case is a formal structured document. Viewing a business case example can be helpful in illustrating how key elements of the structure for business cases and presentations are properly used. A business case provides justification for a proposed business change or plan and typically outlines the allocation of capital and resources required to implement the proposed business case.

Or a verbal exchange that defines the benefits of an initiative or project. Even if the benefit your business case offers isn t obviously money related that is if your business case merely saves time improves working conditions or provides better information be sure that you ve phrased that benefit in terms of money. Such examples help demonstrate what successful cases do correctly and how these can be applied to your project.

Think of it as painting a picture for a prospect to illustrate what a solution to their problem could look like. For instance the finance function may authorize funds and the it department provide resources. Full business case example pdf.

It s one thing to learn business concepts in a classroom. In a business case it all comes down to money. The purpose of the business case is communication.

Build buy in ahead of time erik mason the marketing communications manager for an aesthetic skin laser company in the northeast felt the firm needed a new image. A successfully presented business case can act. An informal short document.

In addition a business case forecasts the costs benefits and risks of an initiative so decision makers and even the project initiators can decide whether a project is worthwhile and why to choose one approach over similar. Business case competitions are an invaluable opportunity for students at all levels to gain experience solving real world business problems within a team context. How to write a business case.

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