Business Development Manager Vs Marketing Manager
When it comes to developing a business development strategy for your firm or business marketing is an essential piece.
Business development manager vs marketing manager. Whether you have a full time business developer or project managers who are in charge of business development your employee s are building relationships. Business developers are typically responsible for making cold calls and being the face of the company at various community client and prospect events. Both manage teams that work under them to.
This type of marketing focuses on facilitating business growth and opportunities while a sales manager focuses on generating revenue. And while a focus on business development is a critical strategic initiative there is also evidence that this increased focus has come at a price a reduced focus and emphasis. The difference between marketing and business development mainly depends on the objective they are conducted for.
Nov 11 2018 2 min read. Both business development managers and marketing executives concern themselves with making money for a company. The two not only complement each other they depend upon each other but that doesn t make them the same.
The company has specific products or services and the job of sales executive is to sell those things. Someone in either position may work to create new sales leads and contacts but a business development manager puts more attention into fostering client relationships. Likewise a branding and marketing strategy should be built with your business development goals in mind.
They are opening the door for the project managers and owners to close the sale. Marketing is an exercise carried out to obtain customers and successfully face the competition. They simply go about it in different ways.
Summary marketing vs business development. On the other hand business development is a strategy to grow the business by way of product and or market development or through business. Hosted events marketing handles the coordination and promotion of the event while business development provides personal outreach following the event.