Business Development Vs Account Management

Account managers keep customer service and customer success top of mind.

Business development vs account management. The line between strategy and tactics is not always clear. Sometimes called the hunters account execs go out and seek new business opportunities and convert those leads into clients. Once the deal is won the account manager continues to build a strategic relationship with the customer ensuring they re achieving the highest level of satisfaction and advising them on long term growth strategies.

After a person responsible to generate a qualified lead hands it over it is the job of the business development team member to close it off based on a strategy created by the sales lead. Marketing vs business development vs sales vs account management. What is account management.

Account management is what happens after a deal has been closed. A business developer is a sales person who is responsible for closing the deal. For example you can think of networking as an overall business development strategy or as a tactic to enhance the impact of a thought leadership strategy.

Published on september 18 2015 september 18 2015 5 216 likes 570 comments. Difference between business development managers bdm account managers. Filling a more traditional sales role they are responsible for prospecting cultivating and following up on leads.

From our perspective the distinction is around focus and intent. They also focus on business development and growing accounts through upselling account management training and cross. Account managers and business development managers are both driven to increase a company s revenue by contacting leads in the form of clients or business partners.

If one asks some one the difference between these four terms chances are high that. Strategic account management sam or key account management focuses on building long term mutually beneficial partnerships with key customers. Confusing to be sure.