Business Development Vs Presales

People who are directly interacting with customer or buyer with the objective of selling a product or service are the sales people.

Business development vs presales. Sales comes second and is wholly concerned with closing a winning deal with the qualified prospects that come from your organization s business development activities. Business development is all about generating leads and the job titles most often associated with business development are roles like business development rep bdr or sales development rep sdr. Business development is the business function and process of identifying potential good fit customers and building a relationship between a company and a solution for the sales team to eventually pitch and close.

Sales folk will only call on a percentage of leads the presales department is designed to. Business development often works on strategic relationships with other firms. They differ from sales in several ways.

I call them social engineering processes since they depend heavily on. Business development marketing and sales are business processes just like r d g a manufacturing and logistics. The art of business development comes in identifying partners that fit that description while finding a way to provide value to the partner s end customer and business.

Sales is the business function and process of creating revenue for a company by closing deals with customers. Business development teams on the other hand are typically very small maintaining their small size by working through existing partner infrastructures. My personal feeling is that business development should focus on increasing the capabilities of the organization as a whole.

While pre sales as the name indicates could be either preparatory stage of sales process or it could be behind the scene back end support of the sales process. Sales is a customer facing front ending role. Presales manages the prospect pipeline.