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It all comes down to chinese tastes.
Business insider kfc china. Key to kfc s success in the country has been catering its menu to local tastes. Business insider logo the words business insider. Brands does 40 per cent of its business in china.
Business insider reports that kfc is the most popular fast food chain within the country and made nearly a whopping 5 billion in revenue in the country in 2017. Kfc was one of the first american fast food chains to open in china and remains one of the most popular in the region. Select kfc locations in wuhan china where the virus is said to have originated have been closed since january 24 a spokesperson for yum china previously confirmed to business insider.
Brands does 40 percent of its business in china. Kfc has been the most popular fast food chain in china since it was introduced in 1984. Visit business insider s homepage for more stories.
The owner of kfc taco bell and pizza hut capitalized on the emerging market before any other major chain and reaped the benefits. As one of the first american fast food brands to open its doors in china the fried chicken chain quickly established a strong foothold and adapted to local customs and tastes quickly. As the deadly coronavirus continues to spread kfc and pizza hut have launched a contactless delivery service in china.
Yum china is closely monitoring the situation and following guidance from the relevant authorities a kfc. With over 6 500 stores across china kfc is the largest restaurant in the group s portfolio. Select kfc locations in wuhan china where the virus is said to have originated have been closed since january 24 a spokesperson for yum china previously confirmed to business insider.
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