Business Model Canvas Lean Startup
It is a visual chart with elements describing a firm s or product s value proposition infrastructure customers and finances.
Business model canvas lean startup. The lean canvas lean canvas is a 1 page business plan template created by ash maurya that helps you deconstruct your idea into its key assumptions. It is adapted from alex osterwalder s business model canvas and optimized for lean startups. Lately this question has bubbled up in frequency which is why i decided to take the time to outline the thought process that went into creating lean canvas.
Whereas the business model canvas aims to provide a complete business model which can be used for testing and search in lean startups the lean canvas is more focused on being a summary with simple business models. Extremely simple in its design the business model canvas empowers entrepreneurs to create visualize and test business models without wasting capital or overcomplicating. Lean canvas is an adaptation of business model canvas by alexander osterwalder which ash maurya created in the lean startup spirit fast concise and effective startup.
May 2010 i was first exposed to the business model canvas through alex osterwalder s book. Disciplined entrepreneurship 2013 developed by bill aulet based on his experience nurturing startups out of mit for more than 9 years. The lean canvas is simpler but less complete than the business model canvas.
As an entrepreneur experienced with failure eric ries developed the lean startup following interactions with investor and advisor steve blank who in the early 2000s was advocating for an equally rigorous process for the business and marketing functions of a startup as was already the case for. First we picked unicorn startups. Lean start up and the business model canvas are not tools conceived for ideation.
It focuses on problems solutions key metrics and. Business model canvas 2010 created by alexander osterwalder and yves pigneur. Business model canvas is strategic management and lean startup template for developing new or documenting existing business models.
While i found the book. Lean startup 2011 coined by eric ries based on lean manufacturing and steve blank s customer development model. We went with two fundamental requirements when choosing the companies to build a lean business model canvas for.