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Definition document detailing prices for various ad placement options.
Business times rate card. Like the rack rate at a hotel this is generally the maximum price that one may pay. Material insert deadlines 6. It may also detail any deadlines demographics policies additional fees and artwork requirements.
Local titles insert rates 4. A rate card is a document containing prices and descriptions for the various ad placement options available from a service sector such as a media outlet. In some respects the rate card functions as a pr piece as sites attempt to position their starting cpm rates in line rate card read more.
1 rate card 2018 contents 1. Information while a rate card lists ad prices among other things it might be a disservice to regard it as a fixed price sheet. The tourist season running from august through to april.
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