Business Growth Vs Sustainability

Debate on growth vs sustainability a waste of time in this exclusive interview dutch author former minister and mckinsey company partner pieter winsemius speaks about the debate on growth versus sustainable development and the need for business and government to have long term perspectives.

Business growth vs sustainability. Sustain means to endure support or to hold for a long time. Whichever path we take the first step to achieving any sort of balance between economic growth and sustainability is to put more weight on sustainability and less on economic growth. The environmental kuznets curve hypothesis says pollute first.

It means the ability to sustain. So growth and sustainability is not really a paradox. Embracing sustainability applying lessons from nature to business can save costs and improve profits.

In a recent mckinsey survey 70 percent of respondents said their companies have a formal governance of sustainability in place but what exactly does it mean to be sustainable in business. Although the entirety of the talk was amazing one particular tangent stood out to me. Today sustainable growth means growth that is repeatable ethical and responsible to and for current and future communities.

Sustainable growth is among the biggest challenges any business leader faces but it isn t a new problem. Scaling your business or sustainable growth. And it s key to the long term success of any business.

The team s creative innovation lead discusses the importance of sustainable growth. This is especially true in the areas of growth and risk management that along with return on capital are three ways in which sustainability can create value based on mckinsey research 8. 16 apr 2016 01 24 am ist rama mohana r.

In the words of. A few years ago i watched this fantastic talk on education innovation. There is also a concept called sustainable development that confuses many.